Passenger Privacy Policy

Privacy Policy for the mytaxi Passenger App

Passengers/United Kingdom/Valid as of: February 2018


of mytaxi Network Limited, Harling House, Great Suffolk Street, London, SE1 0BS (hereinafter: "mytaxi"), company number 07477274, email:


mytaxi Network Ltd. (hereinafter “mytaxi”) provides the mytaxi Passenger app ("mytaxi Passenger App") through which taxi passengers ("Passengers") can book a taxi transportation services (“mytaxi Services”) from taxi drivers (“Drivers”) that are using the corresponding mytaxi Driver App ("mytaxi Driver App"). This privacy policy applies only to the mytaxi Passenger App and provides Passengers with information about the nature, scope, and purpose of the collection, processing and use of their personal data by mytaxi as the responsible data controller. mytaxi places great importance to the protection of the Passenger’s personal data.


By visiting the mytaxi Passenger App, booking or using mytaxi Services, each and every Passenger consents to our processing of his or her personal data in accordance with this privacy policy.


Information we may collect about Passengers

Information Passengers provide to mytaxi

In order to use the mytaxi Passenger App, the Passenger needs to provide certain personal data during the registration process, in particular first and last name; title; username; password; phone number; email address and if provided by Passenger his/her photo and bank details ("Registration Data").


Information generated when using mytaxi

While using the mytaxi Passenger App, mytaxi collects, processes and uses the following personal data about the Passenger: User ID; current location, pick-up location, the route of your taxi journey, your drop-off location; information on immediate and advanced booking requests; claims under promotion codes; information on number of tours, customer referrals; payments by the Passengers (including amount of fares and gratuity, the time and date of payment); information about the corresponding Driver.


Location information

mytaxi may collect information about a Passenger’s location when he or she uses the mytaxi Passenger App. This is done through information the Passenger provides and by GPS through the mytaxi Passenger App and the Driver’s mytaxi Driver App. Information about a Passenger’s location will collected at the beginning of, during and at the end of the Passenger’s journey.



mytaxi also collects, processes and uses the ratings (1 to 5) given by the Passengers about the Driver and the Driver's taxi.


Communication information

In case the Passenger and mytaxi communicate, mytaxi collects, process and uses the details of the communication.


Log-file information

For technical reasons, each time the Passenger accesses the mytaxi Driver App, mytaxi collects certain log-file information (User ID, date and time of access, browser type and operating system used, IP address, unique device identifier, subpages of mytaxi Passenger App visited).


Cookies & Analytics


Cookies are small files that enable the recognition of a specific end device. They are primarily used to optimize ease-of-use and our Driver App offering.


The mytaxi Passenger App uses the service “Mixpanel” from Mixpanel Inc. Mixpanel makes it possible to understand certain user activities and helps us to improve our services. Solely the usage processes themselves are recorded in a pseudonymized manner. The thus collected information regarding usage behaviour within the mytaxi Passenger App is used to further improve our services. Mixpanel’s Privacy Policy is available online under: If you wish to prevent mixpanel from collecting these data, you can use the opt-out possibility at


We are also working with analytics service providers to meet the demands of our customers. During the analytics only usage data (IP address, in app events (installation, de-installation etc.)) are processed. You can deactivate the analytics any time for the future through the settings in your operating system, mailing us at or by switching “Disable Analytics” in your profile.


How we use information about Passengers


Purposes of data processing

The abovementioned personal data about Passengers is collected, processed and used by mytaxi in compliance with applicable law.


Each and every Passenger agrees that we may use his or her information for the purpose of:


  • providing mytaxi’s services;

  • optimising the ease of use of the mytaxi Passenger App;

  • connecting and pairing Passengers and Drivers;

  • collecting feedback about Drivers;

  • ensuring that Drivers are providing efficient services;

  • ensuring transparency in relation to the route taken by the Driver when driving a Passenger and the charges applied for that route;

  • assisting the Passenger with the payment process in case of payment by the Passenger via the mytaxi Passenger App;

  • communicating with the Passenger;

  • providing customer support and responding to Passenger’s queries;

  • investigation of claims and/or disputes in relation to mytaxi’s services;

  • monitoring and preventing fraudulent payments via the mytaxi Passenger App;

  • improving safety and security for Drivers;

  • improving the mytaxi Passenger app;

  • advertising, market and opinion research; and

  • customising the services provided in connection with the mytaxi Passenger App.


    The log-file information is collected, processed and used for investigation and prosecution purposes in the event of illegal activities and for statistical analyses for the optimization of the mytaxi Passenger App.

    Sharing Passengers’ data


    mytaxi discloses the name, photo (if provided), telephone number and start location of the Driver to the Passenger that requests taxi transportation services from the Driver. In case of a request for taxi transportation services by a Passenger to the Driver, the mytaxi Driver App of the Driver stores the Passenger's name, photo (if specified), and phone number for 24 hours after disclosure so that the Driver may contact the Passenger in case of lost items. Thereafter, the phone number will be deleted from the mytaxi Driver App of the Driver. The time and date of a tour will be stored on the mytaxi Driver App of the Driver of the said tour for 6 months after the tour.


    Third party service providers

    We may also share your personal data with any member of our group of companies and with third parties providing services to us, such as:


    • selected third parties that we work with for the purpose of providing the mytaxi services; and

    • any other third parties where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of mytaxi and our Drivers, or where such disclosure may be permitted or required by law.

      Transfer of personal data

      mytaxi may engage affiliates as well as third party service providers to provide technical and administrative support with the mytaxi Passenger App and/or the related services for taxi transportation services to the Passengers. Such third parties may need to have access to the personal data of the Passenger to provide their support services. Such third parties may be based in countries outside the EEA.


      Data Privacy Rights

      The Passenger has the right to request access to personal data which mytaxi holds about them by sending a written request to:


      mytaxi Network Limited, Harling House, Great Suffolk Street, London, SE1 0BS.


      Any access request may be subject to a fee of £10 to meet mytaxi's costs in providing the Passenger with details of the information mytaxi holds about the Passenger.


      The Passenger can access, correct and delete their data through their mytaxi account or by sending an email to 


      The Passenger may object to the use of his/her personal data for direct marketing, advertising purposes and market and opinion research.  You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data or by contacting us as set out below.


      Contacting Us

      If you have any questions or concerns about how we use your personal information, please contact mytaxi at:


      mytaxi Network Limited, Harling House, Great Suffolk Street, London, SE1 0BS.



      Changes to our Privacy Policy

      Any changes we may make to our privacy policy in the future will be posted on this page.  Please check back frequently for updates.



      Last updated: February 2018

      ©mytaxi Network Ltd.